“Write to express not impress”

If the decision to buy your product or service is to be made behind closed doors, then will your proposal do the job? Is it easy to read? Is it persuasive? Does it prove your case and sell the benefits?

How do you know? By the end of this days training we will have given you two objective measures:-

1. How to measure your readability against an international standard, it answers the question, are you easy to understand.

2. How persuasive you are as a writer.

This one-day programme also gives you a checklist and the knowledge of how to put the correct elements into your proposals.

Our loss analysis interviews show that when a potential client says “you were too expensive”, “you are too big”, “you are too small”, this is an excuse; because often what they would like to tell you is that the proposal was “no more than a quotation” or it was “worse than War and Peace”. Were you writing for the reader or yourself? Does your contact like full detail or just the headlines; is it written for the head or for the heart? We answer these questions about your current work.

How do you know if this course will help you?

If you write two proposals and always win one of them then you are already doing a good job. However, if your ratio of writing proposals and tenders is higher than 2:1 then we can help improve that win rate.

The same goes for presentations and pitches.

At this critical time in the sales cycle we can provide you with the tools that ensure you structure your proposal in logical order, write it for today’s speed readers and make it persuasive. But most importantly it will ensure that it sells the benefits of your products and services, not just the features.

Why are you writing a proposal anyway?