“We had the best product, best technical argument, best price and they still said no!”
- Find out why

This one day session is for professionals who work closely with clients but are not in front line sales.

The session will show you how the skills you’ve always had could be leveraged in different ways. There are no new fancy concepts or complicated processes.

By the end of the session you will be able to:

1. Identify why a client’s Needs may be misunderstood or ignored, we show you the difference between a Need and Buying Criteria

2. Explain why the word ‘Benefit’ is the most misunderstood word in consulting

3. Describe how Support Teams can contribute to client proposals and presentations to make them more effective

Whether you are the company’s ambassador through support or technical expertise, you are at a disadvantage if you do not know the art and science of persuasion.

As a company ambassador, you are in a position to see and hear what the client needs; as a trusted and respected member of the team, could you help turn this into an opportunity for the client and you?

We know you cannot learn to swim by watching someone else. With this in mind, we will equip you with both the knowledge and practical skills needed to show the client how they may benefit from your services. In doing so, you could add commercial value to their business in today’s challenging times.

As a company ambassador, you may have already earned the right to be a trusted partner for projects.