Persuasive and easy-to-read proposals

Showing you how to write persuasive and easy-to-read proposals to help increase your win rate.

“Write to express not impress”

If the decision to buy your product or service is to be made behind closed doors, then will your proposal do the job? Is it easy to read? Is it persuasive? Does it prove your case and sell the benefits? How do you know?

By the end of this workshop, we will have given you two objective measures: - 

1. How to measure your readability against an international standard - it answers the question… are you easy to understand?

2. How persuasive you are as a writer.

This workshop also gives you a checklist and the knowledge of how to put the correct elements into your proposals.

Our loss analysis interviews show that when a potential client says, “you were too expensive”, “you are too big”, “you are too small”, these are just excuses! Because often what they would like to tell you is that the proposal was “no more than a quotation” or it was “worse than War and Peace”!  So…

• Were you writing for the reader or yourself?

• Does your contact like full detail or just the headlines?

• Is it written for the head or for the heart?
  

How do you know if this workshop will help you?

If you write two proposals and always win one of them then you are already doing a good job. However, if your ratio of writing proposals and tenders is higher than 2:1 then we can help improve that win rate.

The same goes for presentations and pitches.

At this critical time in the sales cycle, we can provide you with the tools that ensure you structure your proposal in logical order, write it for today’s speed readers and make it persuasive. But most importantly it will ensure that it sells the benefits of your products and services, not just the features.

Why are you writing a proposal anyway?